True travel is messy. It’s uncomfortable. It’s raw. It doesn’t come wrapped in a package with an itinerary that promises you personal growth for the right price. And yet, we’ve built an entire industry around the idea that transformation can be bought—that all you need for an "authentic" experience is the right kind of luxury, conveniently marketed to match your curated vision of the world. This isn’t travel; it’s escapism, and the worst part? People are buying into it.